JCPenney Ad Causes Anger
May 3, 2012
JCPenny has released new ads featuring a lesbian couple for their Mother’s Day campaign and some folks are not too happy about it.
According to the Daily Mail, the conservative anti-gay group One Million Moms (OMM) has launched an attack on JCPenney for their ads that encourage women (and anyone who reads it) to practice freedom of expression. OMM believes JCPenney has taken sides in the “cultural war” on gay rights:
“On pages ten and eleven, under the title ‘Freedom of Expression,’ you’ll find ‘Wendi and her partner Maggie and daughters’. In the picture both women are wearing wedding bands.”
“Last time OMM contacted JCPenney store managers, we were brushed off. Some even experienced in person the store manager saying ‘Thank you’ and walking off while their customer and our concerned members were in mid-sentence.”
“OMM has been told that JCP corporate office told store managers to say ‘Thank you’ and then walk away. If they want our business, then we will not be ignored!”
The professional thing to do when someone approaches you to complain about something they think is unjust is to say “Thank you,” so I fail to see how this is a bad thing. Honestly, this OMM group sounds like an angry lynch mob, so walking away may be the safest thing for these employees to do.
Clearly, JCPenney has taken a stand for what they believe is right and that is something not many corporations are willing to do. I applaud JCPenney for including women of all types in their ad campaigns. That takes courage and maybe other companies will follow suit.
I believe in love and I believe people should be able to love whomever they want. If you aren’t harming me and I am not harming you, why should either of us care who the other loves? My only wish for other people is happiness. I recently got married to the man of my dreams (yes, I’m straight) and I can’t imagine not being able to experience that love with the world. Although let’s be honest – the world doesn’t have to experience my love. The only folks subjected to our love were close family and friends who had to come to our wedding.
My point is: who cares? Live and let live right?
What do you think?
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