TOMS Charitable Shoes Teams Up With Olsen Twins
August 4, 2011
The charitable shoe brand TOMS has teamed up with Mary-Kate and Ashley Olsen and their brand The Row!
This merging of fashionable, yet charitable minds, will produce a brand new look for the comfortable shoe brand.
ASHLEY OLSEN: “We feel it’s really important to spread awareness of the TOMS One for One mission.”
MARY-KATE OLSEN: “The giving is so immediate and transparent. Toms + The Row customers will have the ability to give back and create change with a single purchase.”
“Having the opportunity to be a part of something so meaningful has made the collaboration with Toms special to everyone at The Row.”
The high-end shoes will come in three styles (plaid, wool/cashmere and herringbone) and will sell for approximately $140-150.
In case you’ve never heard of TOMS before, here is a little history of the company and what they stand for:
In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.
Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:
•A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
•Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.
•Many times children can’t attend school barefoot because shoes are a required part of their uniform. If they don’t have shoes, they don’t go to school. If they don’t receive an education, they don’t have the opportunity to realize their potential.
Here is what TOMS founder Blake Mycoskie has to say about his new collaboration with Mary-Kate and Ashley Olsen:
“We recognise that it’s a luxury to be able to give, and everyone at TOMS takes this to heart. The feeling we get from being able to give new pairs of shoes to children in need is extraordinary, and with THE ROW we’ve found a partner whose amazing interpretation of our classic alpargata has truly taken our product to an entirely new level.”
We love when people come up with innovative ways to help others. Plus, these shoes are incredibly comfortable. If you buy a pair, not only will your feet feel great, but your heart will too.
If you are interested in purchasing any of the TOMS + THE ROW shoes, just click on any of the three photos below:
Below are some other adorable TOMS shoes you can purchase: